The 90-Day San Diego Content

The Meeting That Didn't Feel Like a Meeting

Back in the café corner booth, Logan and Ethan sat with their coffees and strategy notes. But today felt different.
Ethan’s MacBook was open, but he wasn’t presenting slides.
He was drawing on a napkin.
“Three pillars. That’s it,” Ethan said, sketching out three circles.
Educational content – show the science
Emotional stories – show the people
Engaging moments – show the culture
“Most clinics post randomly,” he added. “But with this… you’re building a signature.”

The Power of a Signature Series

Logan leaned in, watching the napkin fill with bullet points, dates, and simple ideas:
“Let’s do one Q&A reel per week.”
“Before/after transformations with trust captions.”
“A behind-the-scenes clip with your hygienist team—make it fun.”
He smiled.
This wasn’t content dumping.
This was content that connects.
Ethan nodded, sensing Logan’s thoughts.
“You’ve already got the tools. We’ll handle the visuals, edits, captions.
You just need to show up with the truth.”

From Chaos to Clarity

By the end of the hour, the napkin looked like a blueprint.
And Logan?
He felt… lighter.
For the first time, he wasn’t overwhelmed by what to post or when.
He knew what each post meant.
Why it mattered.
And how it tied back to the real goal: earning trust before they walk in