
Not Every Clinic in San Diego Is Growing—Here’s Why
When Results Bring Pressure—Systems Make the Difference
Not Every Clinic in San Diego Is Growing—Here’s Why
Even in San Diego, not every smile gets noticed.
Dr. Logan Carter knew that all too well.
Back in his studio, his Invisalign chair was full. Veneer inquiries were flowing. The phone? It buzzed like a heartbeat.
But instead of celebrating, he was thinking about how to keep up.
Ethan had warned him in Episode 24:
“When results come in, so does pressure. That’s when real systems need to kick in.”
And now… the system was being tested.
Friday, 6:18 PM.
The clinic was officially closed.
But Logan was still recording stories—
Wiping sweat off his brow, resetting his smile.
Take 7. Still not right.
He checked his notes: “Weekend Smile Tips” series.
He’d planned to shoot 3 reels, 2 stories, 1 carousel.
All good in theory.
Exhausting in reality.
From Overwhelm to Hyperlocal Support
That’s when Mari (from GET TOP LISTED’s execution team) pinged him with a Google Doc titled:
“This Week’s Smile Strategy – San Diego Edition.”
It had:
Pre-written captions about cosmetic treatments patients in San Diego were searching
3 hook lines for Instagram reels
Topic-specific carousel drafts with thumbnail sketches
Google ad copy aligned with his whitening campaign
Canva templates tailored to his brand fonts
And the best part?
A link to GET TOP LISTED’s in-house editing folder, where their team had already edited raw clips from last week’s shoot—without Logan lifting a finger.
“We watched the top 5 clinics in San Diego,” Mari’s voice note said.
“They’re still running boosted ads and generic hashtags. You’re way ahead—but only if we keep moving with clarity.”
Competing Citywide—Not Competing Alone
This wasn’t just content. It was positioning.
They weren’t just helping him post.
They were helping him compete—strategically, at a city level.
GET TOP LISTED’s team now operated like his personal digital department:
One team member monitored San Diego’s dental ad trends
Another optimized each post’s call-to-action based on local patient behaviors
A strategist from the Google ads division realigned keywords to hyperlocal terms like ""best cosmetic dentist near Gaslamp San Diego”
It wasn’t effortless.
But it made the effort feel lighter.
Logan opened his Instagram, posted one of the edited reels, and shut the app without overthinking.
He smiled—not for the camera this time, but for himself.
Because finally… it felt like the brand wasn’t all on him.