What If a Copycat San Diego Clinic Starts Posting Just Like You?

The Reel Looked Familiar—Too Familiar

Logan scrolled through Instagram, just killing time between patients.
But then... he stopped.
A reel popped up.
Same background music.
Same smile transformation structure.
Even the caption felt familiar.
He clicked the profile.
Another dental clinic.
Different name, different city... but every piece of content was a mirror of his last 7 days.

“They’re Just… Copying Everything”

Logan forwarded the profile to Ethan.
Message: “This look familiar?”

Within minutes, Ethan replied:

“Identical hooks. Same transitions.
But don’t worry. I’ve seen this before.”
GET TOP LISTED’s team jumped into audit mode.
They mapped the copycat clinic’s funnel, tracked their captions, analyzed their ad behavior.
Their verdict?
“They’re mimicking style, not strategy. They don’t have your structure.”

The Power of Owned Strategy vs Borrowed Style

Ethan called it out plainly on their next call:

“They can copy the what.
But they don’t understand the why.”

He pulled up Logan’s full GET TOP LISTED framework:

✅ Content layers that build trust over time

✅ Patient engagement pathways via story-based reels

✅ Platform rotation calendar across Instagram, GMB, and Meta Ads

✅ Weekly review calls to adapt, not react

What the other clinic copied was surface.
But Logan had depth.
And depth can’t be duplicated.

Rising Above, Not Reacting

Instead of calling out the copycat publicly, Logan followed Ethan’s advice:
Out-educate. Out-storytell. Out-serve.
They launched a new series:
“5 Things Your Dentist Won’t Tell You (But Should)”
Real value. Real voice.
No gimmicks.
And patients noticed.
One DM said it best:
""I saw someone else post like you… but it didn’t feel the same. Yours feels real.""