A dentist reviews a viral transformation reel on his phone with mixed emotions, while behind the scenes, a supportive marketing team prepares raw footage and patient interviews to respond authentically to online backlash.

When a San Diego Dental Reel Goes Viral—and Not for the Right Reasons

November 06, 20251 min read

It Was Just Another Transformation Reel

Before-and-after.
A smooth transition.

Background music. One caption:

""Confidence is one smile away.""
Logan didn’t expect much.
It was one of ten videos the GET TOP LISTED team scheduled that week—part of the clinic’s ongoing Signature Series rollout.
But within hours, something changed.
Views skyrocketed. Shares multiplied. Comments exploded.
And not all of them were kind.

“This Looks Filtered.” “Fake?” “Too Perfect to Be Real.”

Logan scrolled through a storm of mixed reactions.
Some people loved it. But others… accused the video of being manipulated.
“This can’t be real teeth.”
“Is this AI too?”
“Fake. Unfollowed.”

It hit hard.
The patient in the video had cried tears of joy after her appointment. But strangers on the internet thought it was fiction.
Logan took a breath—and texted Ethan.

The Team Responds—Not Reacts

Within minutes, Ethan and the GET TOP LISTED crew were on it.

No defensive comments.
No rushed explanations.
Instead, a plan.

✅ A new post featuring raw, behind-the-scenes footage of the case

✅ A patient-led mini-interview recorded in the clinic

✅ A story series titled “Unfiltered Smiles,” featuring natural lighting and zero edits

They turned judgment into curiosity—and curiosity into trust.

From Viral Backlash to Viral Truth

The next few days shifted everything.

The patient herself commented:
“I lived this. It’s real. It changed my life.”
The likes doubled. The hate dissolved.
The clinic’s Instagram grew—not just in followers, but in depth.
Logan looked up from his screen and smiled.
“You were right,” he told Ethan.
“It’s not just the wins we share—it’s how we handle the hits.”

Dental Marketing Solution - Partner

Yash

Dental Marketing Solution - Partner

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